ИЗУЧЕНИЕ КОНКУРЕНТОСПОСОБНОСТИ ДЕСТИНАЦИИ В УСТОЙЧИВОМ ОЗДОРОВИТЕЛЬНОМ ТУРИЗМЕ: ТЕМАТИЧЕСКОЕ ИССЛЕДОВАНИЕ СЕЛТЕРС СПА

Аннотация

Геотермальные воды очень важны как природный ресурс и представляют собой горячую воду, богатую полезными ископаемыми, что является основой для развития оздоровительного туризма. В этой статье исследование было проведено с целью выявления реального состояния спа-центра Selters в Младеноваце, город Белград, как туристического направления, с акцентом на отношение посетителей. Количественный сравнительный анализ туристического потока в этом спа-центре по сравнению с другими курортами Сербии был проведен с использованием официальных статистических данных. Эмпирическое исследование проводилось путем интервью и опросов, а затем на основе полученных результатов был проведен качественный анализ текущей ситуации в Selters Spa. Полученные результаты свидетельствуют о том, что развитие туризма в спа-центре Selters находится в стагнации. Анализ данных показал, что наиболее значимыми причинами этого являются концепции, которые в основном опираются на посетителей, приезжающих на реабилитационные процедуры, пожилых людей и почти в основном внутренних туристов.

Литература

Armenski, T., Gomezelj, O. D., Djurdjev, B., Đeri, L., & Dragin, A. (2011). Destination competitiveness: A challenging process for Serbia. Human geographies, 5(1), 19‐33.
Boekstein, M. (2014). Tourism, health and the changing role of thermal springs- should South Africa reposition its thermal spring tourism product? African Journal of Hospitality, Tourism and Leisure, 3 (2)
Cohen, M., & Bodeher, G. (2008). Understanding the Global Spa Industry: Spa Management. Oxford: Elsevier.
Csirmaz, E. & Pető, K. (2015). Emerging Markets Queries in Finance and Business International trends in recreational and wellness tourism. Procedia Economics and Finance, 32, 755 – 762.
Cvijanović, D., Mihailović, B. & Vukotić, S. (2016). Marketing i konsalting u funkciji razvoja turizma Srbije [Marketing and consulting in the function of tourism development in Serbia], Institut za ekonomiku poljoprivrede, Beograd
Černikovaitė, M.E. & Mameniškis, M.J. (2015). Medical tourists’ expectations when choosing Lithuania for health care services. Soc. Transform. Contemp. Soc. 3, 24–39.
Čerović, S. (2020). Strategijski menadžment u turizmu. [Strategic Management in Tourism],Univerzitet Singidunum, Beograd
Dryglas, D. & Różycki, P. (2016). European spa resorts in the perception of non-commercial and commercial patients and tourists: The case study of Poland, e-Review of Tourism Research, 13(1/2), 382-400.
Gligorijević, Ž. & Novović, M. (2014). Health and recreation tourism in the development of mountain spas and resorts. Economic Themes, 52 (4), 498-512; https://doi.org/10.1515/ethemes-2014-0030
Gredlčak, T. & Demonja, D. (2020). Potential Directions of Strategic Development of Medical Tourism: The Case of the Republic of Croatia. Geografica Pannonica. Vol 24, Issue 1, pp. 67-87
Hall, C.M. (1992). Adventure, Sport and Health Tourism. In: Special Interest Tourism. London: Belhaves Press,141-158
Hrabrovski Tomić, E., & Milićević, S. (2012). Sustainable development principles in the development of the Vrnjačka Banja tourism. Teme 36 (2), 755-771
Hojcska, A.E., & Szabó, Z. (2021). INVESTIGATING NATURAL TREATMENT FACTORS AND INEQUALITIES OF MEDICINAL WATER INSTITUTIONS IN THE ASPECT OF TOURISM IN HUNGARY. GeoJournal of Tourism and Geosites, 36 (2spl), 555–562. https://doi.org/10.30892/gtg.362spl01-683
Ilieş, D.C., & Josan, I. (2009). THE TOURIST COMPLEX SPA BĂILE FELIX-BĂILE 1 MAI – PERSONALITY, DISTINCTIVENESS BY PROTECTION VERSUS DEPERSONALIZATION AND NONSPECIFIC BY GLOBALIZATION. CONCEPTUAL AND PRACTICAL ASPECTS REGARDING THE ROLE OF THE NATURAL AND ANTHROPIC SETTING IN TOURIST FITTING. GeoJournal of Tourism and Geosites
Year II, no. 2, vol. 4, 179-185

International Spa Association. (2006). ISPA 2004 Consumer Trends Report — Executive Summary
Ivanov, V. D., & Marandyikina, O. V. (2021). SPECIAL TYPES OF TOURISM: MEDICAL TOURISM. PHYSICAL CULTURE. SPORT. TOURISM. MOTOR RECREATION, 6(2), 118-125.
Jovičić, D. (2008). Stanje i perspektive razvoja banjskog turizma u Srbiji [Status and perspectives of spa tourism development in Serbia], Gazette of the Serbian Geographical Society, 78 (4), 3-18.
Karamata S. & Mijović D., (2005). Inventar objekata geonasleđa Srbije [Inventory of geoheritage objects of Serbia], II scientific conference on geoheritage of Serbia, Belgrade, Institute for Nature Protection of Serbia, no. 20, special
Kostić, М., Lakićević, М. & Milićević, S. (2018). Sustainable tourism development of mountain tourism destinations in Serbia. Economics of Agriculture, 65 (2), 843-857.
Krešić, D. (2007). Factors of attractiveness of tourist destinations in the function of competitiveness. Acta turistica, 19 (1), 45-82.
Lund, J. W. (2002) Balneological Use of Geothermal Waters. Oregon: Geo-Heat Venter.
McCarthy, J. (2017). Global spa & wellness trends. Psychology of Spas and Wellbeing.
Michalkó, G., Bakucz, M. & Rátz T. (2013). The relationship between tourism and residents’ quality of life: A case study of Harkány, Hungary. European Journal of Tourism Research 6(2), 154-169
Milićević, S. (2013). Health tourism – megatrend on the tourism market. Megatrend Review, 10 (4), 163-176.
Milićević, S. (2015). From traditional spa resorts to health tourism destinations. University of Kragujevac, Faculty of Hospitality and Tourism in Vrnjačka Banja
Podovac, M., Jovanović-Tončev, M. & Milićević, S. (2016). Research of the attitudes of the respondents about the potentials of Vrnjačka Banja for its development as a destination of cultural tourism. Business Economics, 10 (2), 265-283.
Radivojević, V. (2011). Unapređenje zdravstvenog turizma primenom inovativnih Welness i Spa koncepata, [Improving health tourism by applying innovative Wellness and Spa concepts], II Regional Conference on Health, Wellness and SPA Tourism, Belgrade: Center for Promotion, Wellness and SPA
Radosavljević G. (2006). Uticaj državne politike na razvoj turizma, [The impact of state policy on tourism development]. Economic Topics 1-2. 103-111.
Smith M. & Puczko L. (2009). Health and wellness tourism. London: Butterworth- Heinemann, Taylor & Francis
Smith M. & Puczkó L. (2014). Health, Tourism and Hospitality – Spas, wellness and medical travel, Routledge, Taylor & Francis
Smith M. & Puczkó L. (2016). The Routledge Handbook of Health Tourism. London: Routledge
Štetić S., Cvijanović D. & Šimičević D. (2014). Posebni oblici turizma Dunavskog regiona Srbije, [Special forms of tourism of the Danube region of Serbia]. Institut za ekonomiku poljoprivrede, Beograd
Szromek, A. & Wybrańczyk, K. (2019). Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas. Sustainability, 11(13), 3598; https://doi.org/10.3390/su11133598
Tourism Development Strategy of the Republic of Serbia 2016-2025. (2016). Ministry of Trade, Tourism and Telecommunications of The Republic of Serbia
Tourism Development Strategy of the City of Belgrade 2020-2025. (2019). Secretariat for Economy of the City of Belgrade
Vuković, P., Arsić, S. & Cvijanović, D. (2010). Konkurentnost ruralnih turističkih destinacija, [Competitiveness of rural tourist destinations], Economics of Agriculture 57 (1), 47-60.
Опубликован
16-11-2021
Как цитировать
Дражич, Г., Радович, Н., & Санадер, Д. (2021). ИЗУЧЕНИЕ КОНКУРЕНТОСПОСОБНОСТИ ДЕСТИНАЦИИ В УСТОЙЧИВОМ ОЗДОРОВИТЕЛЬНОМ ТУРИЗМЕ: ТЕМАТИЧЕСКОЕ ИССЛЕДОВАНИЕ СЕЛТЕРС СПА. Физическая культура. Спорт. Туризм. Двигательная рекреация, 6(4), 124-134. https://doi.org/10.47475/2500-0365-2021-16419